Strategy 2010 - 2012

The title of our 2010-2012 strategy is:

“Accountability & Innovation”

The global recession has put our industry under pressure, but at the same time several long-term opportunities exist and need to be explored and utilised. Therefore, in the coming period a good balance between accountability and innovation is needed. The following statements expand on the basic meaning of this expression:

• We will maintain our market share and service our customers within our core activities – independent on market development
• We will focus on cost reduction and efficient operation in all functions and entities
• We will focus on growth within new/green technologies
• We will focus on accountability to ensure clear responsibility and ownership of all activities
• We will focus on effective innovation to ensure creation of new businesses & products and optimised methods & processes.
  

Corporate Identity

Corporate Identity characterises all the activities of the Aalborg Industries Group through a common definition of mission, vision, values, history & foundation.

All activities in the Group are to be carried out in accordance with three overall concepts – vision, mission and values, which form the basic pillars of the Corporate Identity together with history & foundation, and thus the basis of our business. This implies that in spite of local characteristics, all business groups and legal entities must identify with and adapt to the Corporate Identity.

Our Mission is:

We provide energy and safety solutions
maximising our customers’ competitiveness
and
generate new technologies
that benefit the environment

Our Vision is to be:

For Aalborg Industries “Your Preferred Partner” means being -

• a reliable business partner, the preferred partner for suppliers and customers (on “makers list”)
• an attractive investment opportunity within its business
• in compliance with all relevant laws and regulations at all times
• known as the preferred workplace where the best ones seek employment
• an attractive partner for education, competence & knowledge centres

Our Values are:

Core business

• Markets
• Needs
• Business areas
• Products & services

Yours faithfully

Aalborg Industries A/S, Aalborg, Denmark

Jan Vestergaard Olsen
President & CEO